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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. What is the main purpose of association algorithms in SPSS Modeler?

A) To discover linked purchases and other occurrences.
B) To reduce data to a simpler form.
C) To divide the market or customer base into groups.
D) To prepare a data set for optimal modeling.

2. What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?

A) More powerful in the hands of a modeling expert.
B) Structured data mining capabilities.
C) Support for multiple operating systems.
D) Easy to use interface for business-oriented analysts.

3. Which statement is true about SPSS Data Collection?

A) It requires SPSS Collaboration and Deployment Services in order to deliver surveys.
B) It requires separate surveys to be created for each delivery method.
C) It runs exclusively in a Web browser.
D) Surveys and reports can be published in many different languages.

4. What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?

A) Document content management.
B) Support for the entire model lifecycle.
C) Automation and integration of analytical processes.
D) Integrated management and deployment environment.

5. Which SPSS product best meets the needs of a customer looking to automate model building or share and protect analytical assets?

A) SPSS Collaboration and Deployment Services
B) SPSS Modeler
C) SPSS Statistics
D) SPSS Data Collection

Solutions: