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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?

A) C&DS increases the reliability of analytical results.
B) Automation and collaboration lead to enhanced productivity from analysts.
C) IT can monitor and control C&DS processes without having to know analytic details.
D) C&DS integrates with the existing enterprise environment.

2. According to an independent study, what percentage of SPSS Modeler customers achieved a positive return on investment?

A) 47%
B) 12%
C) 24%
D) 94%

3. Which SPSS product family is more focused on the Act phase of the predictive analytics process?

A) Deployment
B) Statistics
C) Data Collection
D) Modeling

4. What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?

A) Document content management.
B) Support for the entire model lifecycle.
C) Automation and integration of analytical processes.
D) Integrated management and deployment environment.

5. Which characteristic of SPSS Modeler appeals more to power data mining experts?

A) Automated modeling
B) Automated data preparation
C) SPSS Statistics integration
D) No programming needed

Solutions: