Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
Certification Provider: Adobe
Corresponding Certification: Adobe Customer Journey Analytics
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Distribution | 12% | - Schedule and share reports with key stakeholders
|
| Topic 2: Reporting | 32% | - Determine appropriate visualizations or tables to address business questions
|
| Topic 3: Components | 30% | - Create a subset of data using appropriate components and filters
|
| Topic 4: Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report. What should you do next?
Response:
- A. Update the data source permissions for reporting.
- B. Enable automatic campaign syncing for new products.
- C. Add the "Product Category" dimension to the report and refresh the data.
- D. Create a calculated metric for each product category.
The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:
- A. Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
- B. Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
- C. Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
- D. Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
Which configurations ensure that scheduled reports are delivered on time in Adobe CJA?
(Select two.)
Response:
- A. Enable Automatic Data Sync
- B. Assign Report Permissions
- C. Define Report Delivery Frequency
- D. Set Report Expiration Dates
Which data component is essential for tracking multiple transactions per customer in Adobe CJA?
Response:
- A. Event Dataset
- B. Profile Attribute
- C. Data View Metric
- D. Data Ingestion Rule
You have been asked to build a project showing website KPIs for your client, a large retail pet supply company. Which metrics should be included as Key Performance Indicators for online retailers?
Response:
- A. Email Sends, Video Views, Bounce Rate
- B. Orders, Revenue, Cart Additions
- C. Bounce Rate, Page Velocity, Time on Site
- D. Clickthrough Rate, Form Submissions, Ad Impressions
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