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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Distribution | 12% | - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders - Curate available fields within reports and dashboards |
| Topic 2: Data Analysis | 26% | - Evaluate audiences and share with Adobe Experience Platform tools - Select correct components for analysis scenarios - Perform exploratory analysis and interpret results for insights |
| Topic 3: Components | 30% | - Create subsets of data using components and filters - Build non-admin components to address business requirements - Translate business questions into relevant components |
| Topic 4: Reporting | 32% | - Select appropriate visualizations or tables for business needs - Determine correct data views based on sources, identities, date ranges - Apply and configure date ranges effectively |
1. Adobe CJA에서 데이터 보기를 구성할 때 필요한 작업은 무엇입니까?
(두 개를 선택하세요.)
응답:
A) API 이벤트 트리거 활성화
B) 구성 요소 레이블 정의
C) 메트릭 및 차원 할당
D) 데이터 암호화 활성화
2. 사용자 정의 목표 범위에 대한 진행 상황을 분석하는 데 어떤 시각화 도구를 사용하시나요?
응답:
A) 라인
B) 면적
C) 히스토그램
D) 총알 그래프
3. 고객이 온라인 구매에 걸리는 시간을 분석하려고 합니다. 브랜드 인지부터 구매까지 걸리는 시간은 매우 길며(여러 날과 사이트 방문이 필요함), 대부분의 고객은 구매 전에 여러 채널을 통해 회사 웹사이트를 방문합니다.
하지만 첫 번째 접점부터 전환까지의 퍼널은 이미 분석했습니다. 이제 고객이 사이트에 최종적으로 도착한 시점부터 구매까지 걸리는 시간을 분석해 보겠습니다.
이 질문에 답하려면 귀속 모델의 룩백 윈도우에서 어떤 차원을 사용해야 할까요?
응답:
A) 사람
B) 세션
C) 변환 시간
D) 사용자 지정 시간
4. 어떤 유형의 시각화가 특정 지역의 고객이 구매한 제품 범주의 분포를 가장 잘 나타낼 수 있을까요?
응답:
A) 산점도
B) 막대형 차트
C) 깔때기 시각화
D) 선형 차트
5. Adobe CJA에서 데이터 뷰 전반에 걸쳐 고객 행동 요약을 만들 수 있는 구성 요소는 무엇입니까?
응답:
A) 세그먼트 오버랩
B) 계산된 메트릭
C) 요약 표
D) 귀속 모델
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |
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