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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which visualization best represents how visitors leave or continue through a predefined sequence of touchpoints?
Response:

A) Scatterplot
B) Fallout
C) Cohort Analysis
D) Flow

2. A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:

A) Report will only show sessions where the promotion page was not viewed
B) Report will show orders that were placed after promotion page was viewed and may show orders placed before that page
C) Report will not show any orders as sequential definitions are not allowed with 'Person' level containers
D) Report will show orders that were placed only after promotion page was viewed in the reporting window

3. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Apply a calculated metric for cross-channel activity.
B) Use the Segment Overlap feature.
C) Reprocess the data ingestion rules.
D) Enable identity resolution using the customer email address.

4. What is a valid filter container combination when you are applying a filter in a Customer Journey Analytics Workspace fallout analysis?
Response:

A) A filter used as a checkpoint in fallout uses a container that is a higher level than the overall context of the fallout visualization.
B) Filters cannot be used in fallout visualizations.
C) A filter used as a checkpoint in fallout uses a container that is a lower level than the overall context of the fallout visualization.
D) A filter used as a checkpoint in fallout uses a container that is the same level as the overall context of the fallout visualization.

5. Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:

A) Start: Start of current week minus 3 days
B) Start: Start of current week minus 5 days
C) Start: Start of current week minus 2 days
D) Start: Start of current week minus 2 days

Solutions: