[Sep-2021] Salesforce Marketing-Cloud-Consultant Dumps – Reduce Your Chance of Failure in Marketing-Cloud-Consultant Exam
To help you achieve your ultimate goal, we suggest the actual Salesforce Marketing-Cloud-Consultant dumps for your Salesforce Certified Marketing Cloud Consultant exam preparation to use as your guideline.
NEW QUESTION 99
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Channel preference of customers
- B. Last purchase date
- C. Number of items per order
- D. Products purchased from a competitor
Answer: A,B
NEW QUESTION 100
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
- B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
- C. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
- D. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
Answer: A
NEW QUESTION 101
Which three statements are correct about Data Designer? Choose 3 answers
- A. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- B. Each attributes group contains one data extension, and each data extension can include up to
50attributes. - C. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- E. Each attribute group can contain multiple lists, and each list can include multiple attributes.
Answer: A,C,D
NEW QUESTION 102
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Will version values/meanings change, precluding reusable AMPscript?
- C. Will multiple languages be used, with a "From Name" lookup table needed?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: B,C
NEW QUESTION 103
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommended to ensure content is displayed properly within the email?
- A. AMPscript conditional against the Gender field
- B. Dynamic Content Wizard
- C. AMPscriptLookupRows functions
- D. NB Test content type
Answer: B
Explanation:
Since There is limited technical resources otherwise AMPscript is also an option.
NEW QUESTION 104
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for replyshould not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- B. Create Sender Profile using the RMM auto-forward feature and configure the "Use SpecifiedInformation" email information.
- C. Create Sender Profile usingthe custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- D. RMM accounts are unable to support this behaviors.
Answer: D
NEW QUESTION 105
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Import File > SQL Query > Send Email
- B. File Transfer > SQL Query > Measures > Send Email
- C. File Transfer > Data Extract > Filters > Send Email
- D. File Transfer > Import File > Measures > Send Email
Answer: A
NEW QUESTION 106
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- B. Create a file drop automation which includes an Import File Activity and triggered send.
- C. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- D. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
Answer: D
NEW QUESTION 107
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Fire the event in both Automation Studio and the Entry Event.
- B. Import new subscribers to the All Subscribers table.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Select a source DE with a root relationship to the contact.
Answer: C,D
NEW QUESTION 108
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
Answer: B
NEW QUESTION 109
A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase.
Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)
- A. Should a single customer exist in multiple journeys at the same time?
- B. How many messages should be included in each journey?
- C. How long after the behavior occurs will a subscriber need to enter a journey?
- D. Should customers exit the journey when the goal is met?
- E. How are subscribers identified in your web analytics?
Answer: A,C,E
NEW QUESTION 110
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:
- A. Should a single customer exist in multiple journeys at the same time?
- B. How many messages should be included in each journey?
- C. How long after the behavior occurs will a subscriber need to enter a journey?
- D. Should customers exit the journey when the goal is met?
- E. How are the subscribers identified in your web analytics?
Answer: A,C,E
NEW QUESTION 111
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Reconcile contact data on multiple Contact IDs
- B. Export data from a data extension to any SFTP location
- C. Add a single record to a data extension
- D. Clear the data from a data extension
Answer: A,B
NEW QUESTION 112
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Content Creator
- B. Analyst
- C. Data Manager
- D. Administrator
Answer: C
NEW QUESTION 113
What are the similarities between Automation Studio and Journey Builder? (Choose three.)
- A. The option to convert a qualified Lead to a Contact.
- B. Fire an event from Automation Studio to Journey Builder.
- C. Have duration plus wait activity (look for answers that start with JB or AS).
- D. Ability to define an email send.
Answer: B,C,D
NEW QUESTION 114
Which two statements are correct about Send Logging? Choose 2 answers
- A. A business unit can support up to three Send Logs.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: B,D
NEW QUESTION 115
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customers' expiration date is included in the data file.
What component should the customers' solution include? (Choose three.)
- A. Triggered Send
- B. Data Filter
- C. Template-based emails
- D. Suppression list
- E. Automation Studio
Answer: B,C,E
NEW QUESTION 116
A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?
- A. One-to-Many Relationship
- B. Many-to-Many Relationship
- C. Many-to-One Relationship
- D. One-to-One Relationship
Answer: A
NEW QUESTION 117
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. Data Designer Attribute Group
- B. Population in Contact Builder
- C. Profile Attributes.
- D. MobileConnect Demographics
Answer: D
NEW QUESTION 118
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