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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?

A. Data Extract Activity
B. Report Definition Activity
C. SendLog Extract
D. SQL Query Activity

Question 2

Northern Trail Outfitters wants to include a ' view online ' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

A. %%view_email_url%%
B. %%vawp%%
C. %%view_online%%
D. %%view_as_webpage%%

Question 3

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

A. Exclusion Script
B. Exclusion List
C. Suppression List
D. Auto-suppression List

Question 4

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?

A. Event Data from the Entry Event in Journey Builder
B. Import from Salesforce Report in Automation Studio
C. Synchronized Data Extensions with a filter
D. All Subscribers, since these are synchronized in real time

Question 5

Northern Trail Outfitters (NTO) is saving each Email Address in its Send Log which is quickly increasing in size. NTO ' s marketers want to pull data from the Send Log for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?

A. Set up and pull data from a SendLog Data Extension.
B. Set up and pull data from Sent and Subscriber Data Views.
C. Set up and pull data from Tracking Extracts in Automation Studio.
D. Filter data using a Filter Activity on the Sendable Data Extension.

Solutions: