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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system. Which limitation should the consultant consider when recommending Field-Level Encryption?

A) Encrypted fields will show unencrypted values in standard records.
B) Separate encryption keys are required for each business unit.
C) Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.
D) Only list-based sending is supported by Field-Level Encryption.

2. Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?

A) Disconnect / Refresh / Reconnect / Synchronize / Authenticate
B) Refresh / Disconnect / Reconnect / Synchronize / Authenticate
C) Disconnect / Refresh / Reconnect / Authenticate / Synchronize
D) Refresh / Disconnect / Reconnect / Authenticate / Synchronize

3. A consultant reviews an implementation where every marketing campaign creates a new Sendable Data Extension containing duplicate customer profile information. After two years, hundreds of nearly identical Data Extensions exist. Which recommendation best improves long- term maintainability?

A) Build reusable audience Data Extensions that reference centralized customer data.
B) Continue creating campaign-specific Data Extensions.
C) Export campaign audiences after every send.
D) Replace Data Extensions with Lists.

4. Scenario: Northern Trail Outfitters (NTO) aims to create a dynamic audience from a data extension for a daily email campaign. The audience changes daily, and the emails include a
"View As Web Page" (VAWP) link. NTO wants to ensure this link remains functional even as the audience is refreshed daily.

A) Use a SQL Query to filter the audience into a new data extension that is overwritten each day
B) Use SQL Query to filter the audience into a new data extension that is upserted every day
C) Use exclusion lists for the send - excluding those that already were sent the email
D) Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

5. A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between Contact -> Person Account -> Real Estate Agent -> Property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A) Use Automation Studio and Salesforce sends with campaign as an audience.
B) Use Automation Studio to prepare personalization data and initiate journey.
C) Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
D) Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Solutions: