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Salesforce Certified Marketing Cloud Account Engagement Consultant: MCAE-Con-201 Exam
"Salesforce Certified Marketing Cloud Account Engagement Consultant", also known as MCAE-Con-201 exam, is a Salesforce Certification. With the complete collection of questions and answers, BraindumpsPass has assembled to take you through 261 Q&As to your MCAE-Con-201 Exam preparation. In the MCAE-Con-201 exam resources, you will cover every field and category in Salesforce Consultant Certification helping to ready you for your successful Salesforce Certification.
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- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Certification Provider: Salesforce
- Corresponding Certification: Salesforce Consultant
- Updated: Sep 22, 2026
- No. of Questions: 261 Questions & Answers with Testing Engine
- Download Limit: Unlimited
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Topic 2: Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
| Topic 3: Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance |
| Topic 4: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions |
| Topic 5: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements |
| Topic 6: Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows |
| Topic 7: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 8: Account Configuration | 16% | - Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
There is Custom Field Type in Marketing Cloud Account Engagement called Date
- A. True
- B. False
Correct Answer: A 🗳️
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
- B. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
- C. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
- D. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
Correct Answer: B 🗳️
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]
- A. "Engage" template
- B. "One to one emails" template
- C. "Autoresponder emails" template
- D. "List emails" template
Correct Answer: A 🗳️
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?
- A. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
- B. Create an automation rule to clear the opt out field on the leads and contacts.
- C. Run a permission pass effort to all of the leads and contacts who have opted out.
Correct Answer: A 🗳️
What is possible with a trigger in engagement program? [Choose two answers]
- A. Email link click
- B. Specific email link click
- C. File open
- D. Form handler error
Correct Answer: C 🗳️
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