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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. There is Custom Field Type in Marketing Cloud Account Engagement called Date

A) True
B) False

2. LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A) Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
B) Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
C) Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
D) Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

3. Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A) "Engage" template
B) "One to one emails" template
C) "Autoresponder emails" template
D) "List emails" template

4. Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A) Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
B) Create an automation rule to clear the opt out field on the leads and contacts.
C) Run a permission pass effort to all of the leads and contacts who have opted out.

5. What is possible with a trigger in engagement program? [Choose two answers]

A) Email link click
B) Specific email link click
C) File open
D) Form handler error

Solutions: