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"Salesforce Certified Marketing Cloud Account Engagement Consultant", also known as MCAE-Con-201 exam, is a Salesforce Certification. With the complete collection of questions and answers, BraindumpsPass has assembled to take you through 261 Q&As to your MCAE-Con-201 Exam preparation. In the MCAE-Con-201 exam resources, you will cover every field and category in Salesforce Consultant Certification helping to ready you for your successful Salesforce Certification.
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| Section | Weight | Objectives |
|---|---|---|
| Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools |
| Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions |
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions |
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance |
| Lead Management | 14% | - Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes |
| Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards |
| Account Configuration | 16% | - Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance |
1. What is true about custom redirects? [Choose two answers]
A) When a visitor converts to a prospect completion actions on a custom redirect will trigger
B) When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
C) Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
D) Custom redirects are great for linking to files or pages you do not host.
2. What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
A) Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
B) Cookies will always expire after 10 years
C) The code is generated from a Salesforce campaign
D) Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
3. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
A) Dynamic list
B) Segmentation rule
C) Completion action
D) Automation rule
4. LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
A) Create a completion action on the "Request a Demo" form with the action to assign to user.
B) Export the form submission report and import, assigning to the correct user upon import.
C) Add a completion action on the form to notify Admin, who manually assigns the prospect.
D) Run an automation rule to assign based on the "Request a Demo" submission and State field.
5. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
A) Run completion Action on form Request a demo with action notify Admin
B) Export the submission report & Import
C) Run an automation rule to assign based on the Request demom Submission & prospect status field
D) Run completion Action on form Request a demo with action assign to user
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A,D | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: C |
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