Exam Name: Marketing Cloud Intelligence Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional Certification
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Instant Download Salesforce : AP-215
Check Updated on: Oct 10, 2026
No. of Questions: 64 Questions & Answers with Exam Engine
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Modeling and Transformation | - Metrics and dimensions configuration - Data model structure and schema design - Normalization and harmonization |
| Analytics and Dashboarding | - Dashboard creation and configuration - Visualization best practices - Insights and reporting |
| Marketing Use Cases and Activation | - Campaign performance analysis - Cross-channel marketing insights - Business reporting use cases |
| Administration and Security | - User roles and permissions - Data access control - Platform configuration |
| Data Quality and Troubleshooting | - Data validation and monitoring - Error handling and debugging - Performance optimization |
| Data Ingestion and Integration | - Data sources and connectors - Data synchronization and scheduling - Data ingestion processes |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
What is the relationship between "Media Buy Key" and "Campaign Key"?
- A. Many-to-one (one Campaign Key has many Media Buy Keys)
- B. One-to-one
- C. Many-to-many
- D. One-to-many (one Media Buy Key has many Campaign Keys)
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpsPass members. You can sign-up / login (it's free).
An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:
The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?
- A. Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns. - B. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns - C. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns. - D. Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
Correct Answer: B 🗳️
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After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?
- A. The source file does not contain the media Buy entity
- B. The file does not contain any measurements (dimension only)
- C. Main entity is not mapped
- D. All mapped Measurements for a given row have values equal to zero
Correct Answer: C,D 🗳️
Explanation: Only visible for BraindumpsPass members. You can sign-up / login (it's free).
A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:
Salesforce Marketing Cloud:
The client's objective is to visualize the mutual key values alongside measurements from both files in a table.
In order to achieve this, what steps should be taken?
- A. Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
- B. Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key. - C. Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
- D. Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
Correct Answer: B 🗳️
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A client would like to integrate the following two sources:
Google Campaign Manager:
IAS:
After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?
- A. Media Buy Name, Impressions
- B. Creative Name, Impressions, Analyzed Impressions
- C. Media Buy Type, Analyzed Impressions
- D. Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
Correct Answer: D 🗳️
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