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| Section | Objectives |
|---|---|
| Topic 1: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Topic 2: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 3: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Topic 4: Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Topic 5: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
Question 1
Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?
A. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
B. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
C. Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
D. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
E. Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
Question 2
A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?
A. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B. Submit Taxonomy Maintenance requests to My Oracle Support.
C. Use Taxonomy Management in the Partner User Interface.
D. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
Question 3
On an average, at what rate does data decay?
A. 2% per month
B. 12% per month
C. 2% per year
D. 20% per week
Question 4
You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
A. The data from the tag will be available after 48 hours in the Provider Inventory Report.
B. It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C. The data from the tag will be available immediately in the Provider Inventory Report.
D. The data from the tag will be available after 24 hours in the Provider Inventory Report.
E. It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
Question 5
Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)
A. The campaign did not have labels associated with it.
B. The campaign status was set to Idle.
C. The IDs Delivered section was not configured.
D. The campaign did not have a set end date.
E. The campaign priority was not set.
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: B,E |
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