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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. What is a key focus area for telecommunications companies considering a predictive analytics solution?

A) Operational uptime
B) Supply chain optimization
C) Public safety and security
D) Churn reduction

2. A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?

A) Interactive voice response
B) Text message
C) In person
D) Smartphone application

3. Which SPSS Modeler feature is only available in the Premium edition?

A) Automatic data preparation
B) Text mining workbench
C) Automatic model generation
D) Output and visualization

4. An enterprise customer wants to generate scores on demand. Which feature in SPSS Collaboration and Deployment Services best meets their needs?

A) Custom dialog publication
B) Message-based notification
C) Real time scoring service
D) Job parameters

5. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) In-database mining
B) Complete statistics integration
C) Automatic data preparation
D) Auto clustering

Solutions: