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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question 1

You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is reviewing the Google AdWords performance and they have been investigating the Report Center. The client calls you for some information about the Reach and Frequency Report. What does this report reveal?

A. This report generates statistics for your entire account, or for a portion of your account.
B. This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network.
C. This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period.
D. This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads.

Question 2

There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A. Driving valuable traffic
B. Decreasing unnecessary costs
C. Maximizing conversions of your website
D. Increasing web revenue

Question 3

When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A. Referrers
B. Visitors
C. Sales
D. IP Addresses

Question 4

Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A. Visits to Purchase
B. Conversion rate
C. Average order value
D. Total revenue

Question 5

Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A. The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
B. The tracking code doesn't work for blogs - only for static pages.
C. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
D. All pages in the blog need to have the tracking code installed, not just the home page.

Solutions: