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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Analytics | 15% | - Track key performance indicators - Identify opportunities for growth and monetization - Use Meta Insights and analytics tools - Interpret data to improve strategy |
| Topic 2: Community Strategy | 25% | - Scale community effectively - Design community structure and governance - Plan for community lifecycle stages - Build operational workflows and admin roles |
| Topic 3: Community Engagement and Moderation | 20% | - Moderate discussions and resolve conflicts - Foster interaction and meaningful connections - Manage violations and enforce rules consistently - Onboard and welcome new members |
| Topic 4: Community Foundation | 20% | - Define community mission, goals, and success metrics - Establish community guidelines and rules - Select appropriate Meta platforms (Groups, Pages, Instagram) - Apply Meta Community Standards and policies |
| Topic 5: Content Strategy | 20% | - Adapt content for member segments - Curate and moderate content quality - Use events, live video, and interactive formats - Develop engaging content aligned with community goals |
1. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?
A) Remove members who have previously violated the community guidelines
B) Comment on posts with links to the community guidelines
C) Share the community guidelines in an announcement post
D) Tag members in a post when they violate the community guidelines
2. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
A) Ask each regional manager to submit an individual report, then merge those into one report
B) Create a template and require each regional manager to submit results that are above the benchmark
C) Hold a daily meeting with the full team to track progress for each region
D) Create a template and require each regional manager to complete that template every month
3. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
A) Remove the member from the group and delete all comments and posts from the last 30 days.
B) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
C) Share the rules and guidelines as a comment on their post and monitor for future violations.
D) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
4. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?
A) Publish a post asking members to provide their address in the comments.
B) Create content encouraging offline gatherings, with graphics of local landmarks.
C) Organize a week-long online summit to focus on helping overcome isolation.
D) Host an online meeting room for members that remains open 24/7.
5. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
A) Ask the community to vote on allowing others in the group
B) Allow the 11-year-old as a member of the group so that they do not report the group
C) Ignore the request on the basis that the membership criteria are well displayed
D) Respond to the complaint with a link to Facebook Community Standards
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |
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