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"Facebook Certified Community Manager", also known as 600-101 exam, is a Facebook Certification. With the complete collection of questions and answers, BraindumpsPass has assembled to take you through 60 Q&As to your 600-101 Exam preparation. In the 600-101 exam resources, you will cover every field and category in Facebook Certified Professional Certification helping to ready you for your successful Facebook Certification.
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| Section | Weight | Objectives |
|---|---|---|
| Develop Community Strategies and Processes | 27% | |
| Make Strategic Content Decisions | 16% | |
| Measure and Analyze Community Success | 20% | |
| Engage and Moderate the Community | 29% | |
| Define and Establish a Community | 8% |
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
Correct Answer: A 🗳️
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?
Correct Answer: C 🗳️
A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?
Correct Answer: B 🗳️
A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?
Correct Answer: A 🗳️
A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?
Correct Answer: C 🗳️
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