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Facebook Certified Community Manager Sample Questions:

1. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Determine the sentiment by scanning positive and negative comments
B) Measure the engagement rate on the influencers' posts
C) Analyze the reach of exhibition-related posts through Ads Manager
D) Record the total number of campaign comments through native insights

2. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Survey members for positive community experiences to share with the CEO
B) Document the number of members and engagement statistics for the CEO to review
C) Determine if members of the group are more likely to retain their monthly membership
D) Post a poll in the community asking members if the company should close the group

3. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Tag influencers to share the content and campaign hashtag
B) Create targeted posts and ensure the content and tone are inclusive
C) Create a social media account for the new product
D) Change content strategy to target male followers during launch

4. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Compile insights that include dates, demographics of members across the community and growth numbers
B) Show a graph that includes online and offline community membership growth numbers for the past 5 years
C) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
D) Compile a set of community recommendations and testimonials with individual demographic information

5. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Create a post announcing the release of the latest formula milk
B) Create a poll for feedback on the milk formula.
C) Develop content that encourages sharing photos and stories.
D) Ask members to share their favorite post from the group on their profiles.

Solutions: