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Certified Professional Category Manager (CPCM): Category-Manager Exam
"Certified Professional Category Manager (CPCM)", also known as Category-Manager exam, is a CMA Certification. With the complete collection of questions and answers, BraindumpsPass has assembled to take you through 72 Q&As to your Category-Manager Exam preparation. In the Category-Manager exam resources, you will cover every field and category in CMA CPCM Certification helping to ready you for your successful CMA Certification.
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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tactical Planning & Execution | 25% | - Pricing Strategy & Analysis - Efficient Assortment Development - Promotional Strategy & Evaluation - Space Management & Store Clustering |
| Topic 2: Data Competency & Analysis | 25% | - Shopper Data & Geo-demographic Analysis - POS Data Analytics - Panel Data & Advanced Analytics |
| Topic 3: Business & Supply Chain Knowledge | 15% | - Supply Chain Principles - Retailer Economics & Profitability |
| Topic 4: Professional Standards & Communication | 10% | - Ethics & Legal Implications - Fact-Based Storytelling & Presentation |
| Topic 5: Category Assessment & Strategy | 25% | - Category Definition, Segmentation & Role - Category Health Measurement - Root Cause Analysis & Insight Generation |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Define Share of Wallet (SOW) for a retailer.
- A. The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
- B. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
- C. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
- D. The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
Correct Answer: A 🗳️
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Which of the following methods is used to collect Shopper Data at the point of sale?
- A. Analyzing online search queries
- B. Shipping products from manufacturers
- C. Tracking mobile devices in households
- D. Scanning items at checkout typically tied to Household Loyalty Cards
Correct Answer: D 🗳️
Which phase of analytics uses past data and models to estimate what's likely to happen next?
- A. Generative
- B. Descriptive
- C. Predictive
- D. Prescriptive
Correct Answer: C 🗳️
What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?
- A. To determine the most popular products in a category.
- B. To reflect actual buying patterns and substitutions.
- C. To predict how changes in assortment will affect sales.
- D. To map the mental path shoppers take as they shop a category.
Correct Answer: D 🗳️
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There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000
- A. 75%
- B. 67%
- C. $4,000,000
- D. $2,000,000
Correct Answer: B 🗳️
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