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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Advertising Dollars
B) Price Range
C) Product Type
D) Consumer Usage

2. What is the primary benefit of planning high-ROI promotions?

A) They reduce the need for vendor funding contributions
B) They eliminate the need for promotional frequency optimization
C) They deliver stronger sales per dollar spent, maximizing return
D) They ensure all shoppers receive the same promotional offers

3. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $4,000
B) $50
C) $5,000
D) $200

4. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.

5. What is the primary goal of SKU rationalization in supply chain management?

A) To reduce complexity by removing slow-moving and redundant products
B) To increase the number of products available to customers
C) To focus solely on high-demand seasonal products
D) To eliminate all high-cost products from the inventory

Solutions: