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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Integration and Implementation- System integration patterns
  • 1. API-based integrations and data ingestion
    • 2. Security and governance considerations
      Topic 2: Audience and Campaign Management- Audience segmentation and activation
      • 1. Campaign lifecycle management
        • 2. Audience building and targeting strategies
          Topic 3: Media Industry Knowledge- Advertising and media ecosystem fundamentals
          • 1. Media business models and workflows
            • 2. Key media KPIs and measurement concepts
              Topic 4: Media Cloud Architecture and Data Model- Core Media Cloud data objects
              • 1. Data relationships and modeling best practices
                • 2. Account, campaign, and asset data structure
                  Topic 5: Media Cloud Solutions and Features- Core product capabilities
                  • 1. Integration with Salesforce ecosystem
                    • 2. Sales and advertising workflow automation

                      Salesforce Media Cloud Consultant Sample Questions:

                      1. A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

                      A) create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
                      B) configurea product using product designer and associate the product to an ad space specification
                      C) configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes
                      D) create the required characteristics of the productsusingthe product page layout


                      2. A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?

                      A) A media Plan version field in opportunity line item (OLI)
                      B) quotes, and 'Sync to opportunity' custom button
                      C) product schedule functionality
                      D) product mapping to an active price list


                      3. A media cloud customer needs to integrate google ad manager (GAM) with an existing middleware system using an integration procedure. What is the most secure way for a consultant to implement the authentication and credentialing requiments the integration, while also minimizing customization?

                      A) create a new authentication provider with custom metadata and use it within a named credential
                      B) modification on interation procedure is not needed since this is trough middleware and the existing named is not utilized
                      C) implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure
                      D) create a remote action in the integration procedure that calls a custom Apex Class


                      4. Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

                      A) ad manager
                      B) CRM analytics
                      C) tableau
                      D) marketing cloud intelligence


                      5. Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?

                      A) priceCart
                      B) putCartsItems
                      C) createCart
                      D) postCartsItems


                      Solutions:

                      Question # 1
                      Answer: B
                      Question # 2
                      Answer: B
                      Question # 3
                      Answer: A
                      Question # 4
                      Answer: B,C
                      Question # 5
                      Answer: A

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