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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?

A) Hard Bounce
B) Unsubscribed
C) Soft Bounce
D) Validation Error

2. A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

A) Create a suppression workflow for the unsubscribed accounts.
B) Import unsubscribes with the appropriate status into All Subscribers.
C) Import unsubscribes into a data extension, then update status with a query.
D) Create an automation triggered on unsubscribes from the other system.

3. Using measures, what data can a marketer use to segment an audience?

A) Geographical Data
B) Gender Data
C) Open Data
D) First Name Attributes

4. A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?

A) Audience Builder
B) Drag and Drop Segmentation
C) Query Activity
D) Guided Send

5. A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?

A) Audience Builder
B) Drag and Drop Segmentation
C) Data Extract Activity
D) Profile Attributes

Solutions: