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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A) Download now
B) Out new mobile app
C) Download out new mobile app here

2. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?

A) Configure Send Throttling.
B) Segment email sends by domain.
C) Use Delayed Delivery

3. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A) Nothing - bounce rates up to 30% are acceptable.
B) Remove the bounced addresses before the next send.
C) Continue monitoring the bounce rate for changes.

4. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A) SQL Query, Filter, Data Extract
B) Filter, Data Extract, File Transfer
C) SQL Query, Data Extract, File Transfer

5. Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

A) linkname
B) conversion
C) alias

Solutions: