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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the Candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Configuration | 15% | - Configure Marketing Cloud account settings - Manage users, roles, and permissions - Configure data management and data extensions - Set up and manage business units |
| Topic 2: Email Marketing | 20% | - Design and develop email content - Implement personalization and dynamic content - Manage subscriber preferences and suppression - Configure deliverability settings |
| Topic 3: Analytics and Reporting | 10% | - Build custom reports and dashboards - Configure tracking and attribution - Create and interpret standard reports - Analyze campaign performance metrics |
| Topic 4: Marketing Automation | 20% | - Implement journey builder strategies - Design and configure automation workflows - Configure decision-based and engagement-based activities - Create and manage email activities |
| Topic 5: Discovery and Scoping | 15% | - Assess customer readiness and identify gaps - Determine the appropriate implementation approach - Gather customer business requirements - Identify key stakeholders and decision-making process |
| Topic 6: Data Model and Segmentation | 20% | - Create and optimize segmentation strategies - Design and implement contact data model - Implement contact filtering and list management - Build and manage data extensions |
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