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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are the two competitive advantages of interaction studio? [check]

A) Monitors active time spent and true engagement
B) Integrated content management system
C) Managers Consent
D) True Real-Time Decisioning

2. Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A) Campaign author
B) Viewer
C) Editor
D) Campaign editor

3. In the user interface what is the visual representation of the data about a single visitor including preference?

A) Unified view of customer
B) Single source of truth
C) unified customer profile
D) Single view of customer

4. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A) Identify, understand, decide, act, analyse
B) Data-in, understand, engage, data-out, analyse
C) Know, understand, personalise, engage, analyse
D) Profile, insight, understand, act, analyse

5. What is the unified customer profile?

A) A unified view of all customer activity across, websites, web applications, mobile store, call center
B) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
C) A profile view for administrators to see activity across all of the customer touch points
D) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

Solutions: