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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
B. marketing cloud Personalization uses third party software to match anonymous and known identities
C. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Question 2

Which global templates do you select and customize to provide trending blog recommendations on the homepage?

A. Banner with CTA
B. Einstein product recommendation
C. Einstein content recommendation
D. Infobar with CTA

Question 3

How are anonymous visitors tracked?

A. The customer must assign a unique alphanumeric identifier using a first-party cookie.
B. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
C. The browser assigns a 3rd party cookie
D. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.

Question 4

How many times can a visitor accomplish a goal in interaction studio?

A. Each time a visitor leaves and rejoins the goal segment
B. It varies depending on the setup of the goal segment
C. Only once for all time
D. No more than twice or the goal completion will no longer be counted

Question 5

When using B2B Detect, which two options are valid account origins?

A. Customer date of birth
B. IP address
C. Account Domain
D. Time of day

Solutions: