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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?

A. Collect response data/transactions into an Action Table.
B. Map contact history tables.
C. Map customer database tables.
D. Map system tables.

Question 2

What does a customer use in Unica Campaign to create flowcharts that transforms data required across campaigns; produces Unica PredictiveInsight input files; contains strategic segments?

A. Snapshots
B. Segments
C. Extract
D. Sessions

Question 3

In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A. parameterized offer
B. base offer
C. smart offer
D. static offer

Question 4

In Unica Campaign, which flowchart cell report displays details of the records within a cell?

A. Cell Variable Profile
B. Cell Waterfall
C. Cell List
D. Cell Content

Question 5

In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A. Click the Implementation link within the campaign.
B. Select the Sessions menu.
C. Click the Segments icon.
D. Select the Associate checkbox.

Solutions: