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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25~bk111= M~bk115=2
B) awytM3DD bk112=25|bk111=M|bk115=2
C) awytM3DD bk112=25@bk111=M@bk115=2
D) awytM3DD bk112=25,bk111=M,bk115=2
E) awytM3DD bk112=25#bk111= M#bk115=2
F) awytM3DD bk112=25%bk111=M%bk115=2

2. Which of the following is a reason to review and update a taxonomy?

A) The Category Value Assessment has been requested and addressed.
B) There are too many categories in the taxonomy and it is hard to find the right data.
C) Taxonomy permissioning has been activated.
D) It has been a month since the last audit was conducted.

3. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B) That vendors and share partners have been configured and that Data Usage Agreement has been signed
C) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
D) That access to 3rd party data has been granted and that 1st party converters have been suppressed
E) That a custom audience pixel has been generated and that a look-alike model has been created

4. Which option will help your client identify which categories get the most data?

A) Request an Inventory Report from their account manager.
B) Generate the Site Hits Report.
C) Enable taxonomy permissioning.
D) Review the cookie inventory.
E) Remove or hide unused categories.

5. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Leverage the device-bridging technology to find users across their devices.
D) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
E) Ensure customers receive relevant offerings when landing on the site page.

Solutions: