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MB2-720
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Sep 04, 2026
  • No. of Questions: 90 Questions and Answers
  • Download Limit: Unlimited
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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Event Management and Budgeting15%- Track marketing budgets and expenses
- Set up and manage events/webinars
- Manage media plans and rate cards
Analytics, Reporting and Integration10%- Integrate with Dynamics CRM
- Analyze campaign performance
- Generate marketing reports and dashboards
Configure and Manage Core Dynamics Marketing25%- System navigation and settings
- Marketing calendar and workspace
- User roles and security
Create and Execute Marketing Campaigns25%- Design multi-channel campaigns
- Manage email marketing and templates
- Automate workflows and customer journeys
Manage Marketing Contacts, Leads and Segments25%- Create and manage contacts and leads
- Lead scoring and qualification
- Build static and dynamic segments

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

Question 1

What do cross-campaign rules control?

A. The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
B. The maximum number of mailing lists a contact can subscribe to.
C. The maximum number of times the contact can be counted in campaign result metrics.
D. The maximum number of campaigns a contact can participate in.


Question 2

Which item type should you use in Microsoft Dynamics Marketing when creating items that users will select from time slips?

A. Component Item
B. Taxable Item
C. Items/Services
D. Standard Item


Question 3

You create a template to simplify the email marketing process. The template includes a From field to indicate the email message sender.
What does the From field display?

A. It automatically displays a generic name assigned to all marketing email messages.
B. It displays a name you manually select from a list of Microsoft Dynamics Marketing contacts.
C. It automatically displays the name of the person who created the template.
D. It displays a name you manually select from a list of Active Directory users.


Question 4

Users add comments to a file by using the Markup feature of Microsoft Dynamics Marketing.
You need to download the file, including the comments.
What should you do?

A. Download the file and then download the comments separately as a Microsoft Word document.
B. Use the PDF option.
C. Use the Print option.
D. Download the file and then download the comments separately as a PDF file.


Question 5

Which user role is specifically designed to provide the access privileges necessary for users who work with campaigns and projects?

A. Designer
B. Administrator
C. Marketing Professiona
D. Marketing Manager/VP


Solutions:

Question 1
Answer: C
Question 2
Answer: A
Question 3
Answer: A
Question 4
Answer: B
Question 5
Answer: D

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