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The Microsoft MB-220 exam covers the following topics:

• Manage Segments and Lists (5-10%)

  Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.

• Manage Webinars & Events (5-10%)

  This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.

• Manage Leads, Contacts, & Accounts (10-15%)

  Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.

• Configure Dynamics 365 Customer Voice (10-15%)

  The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.

• Create & Manage Marketing Emails (5-10%)

  The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.

• Create & Manage Marketing Pages and Forms (10-15%)

  This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.

• Manage Customer Journeys (10-15%)

  The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.

• Configure Marketing Applications (20-25%)

  The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Skills measured

• Configure marketing applications (20-25%)
• Configure Dynamics 365 Customer Voice (10-15%)
• Create and manage marketing emails (5-10%)
• Manage segments and lists (10-15%)
• Manage customer journeys (10-15%)
• Manage leads, contacts, and accounts (5-10%)
• Manage events and webinars (10-15%)
• Create and manage marketing forms and pages (10-15%)

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Think of taking up the Microsoft MB-220 and earning the corresponding designation if your regular job responsibility demands extensive use of Microsoft Dynamics 365 Marketing. Functional consultants and developers can easily hone inherited skills and widen up their skill periphery to become more industry-suitable with MB-220.

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Microsoft MB-220 Exam Syllabus Topics: