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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?

A) Flowchart segments can only be used within the flowchart where it was created.
B) Strategic segments are used with interactive flowcharts.
C) Strategic segments can only be used within the flowchart where it was created.
D) Flowchart segments are used for global suppressions.

2. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Track
B) Cube
C) Analytical/Optimization
D) Data Manipulation

3. In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

A) The Approval is not completed until all required Approvers respond.
B) The person sending out the Approval request needs to override the need for an Approver's response.
C) The required Approver can override the need to send an approval for a specific request.
D) The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.

4. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

A) To allow for consistency and efficiency for reuse.
B) To maintain the IDs in the cell.
C) To track customer responses.
D) To produce a recipients list.

5. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Treatment
B) Fulfillment
C) Parameters
D) Personalization

Solutions: