Exam Name: SMB Printing and Imaging sales
Certification Provider: HP
Corresponding Certification: HP Certification III
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Instant Download HP : HP3-C27
Check Updated on: Oct 12, 2026
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HP HP3-C27 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Sales Strategy and Customer Engagement | - Solution-based selling approaches - Competitive positioning in SMB print market - Identifying SMB customer needs and pain points |
| Topic 2: HP SMB Printing and Imaging Portfolio | - Print technologies and key differentiators - HP printer and multifunction device (MFP) lineup - SMB-focused product positioning |
| Topic 3: Sustainability and Business Value | - Cost optimization and total cost of ownership (TCO) - Sustainable printing initiatives |
| Topic 4: Channel and Partner Ecosystem | - Value-added reseller (VAR) engagement - HP partner programs and SMB sales channels |
| Topic 5: Solutions and Services | - Managed print services (MPS) - Supplies and lifecycle value propositions - Security features in HP print solutions |
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