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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

Question 1

Which of the following formulas is used to calculate Actual CPC?

A. Actual CPC = (Ad Rank to beat Quality Score) + $0.01
B. Actual CPC = (Ad Rank to beat Quality Score) - $0.01
C. Actual CPC = (Ad Rank to beat x Quality Score) + $0.01
D. Actual CPC = (Ad Rank to beat + Quality Score) - $0.01

Question 2

Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A. Managed placements
B. Automatic placements
C. Manual placements
D. Excluded placements

Question 3

You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

A. 21 days
B. 14 days
C. You can edit the ads immediately.
D. 30 days

Question 4

A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A. DART cookies
B. Session cookies
C. Third party cookies
D. Persistent cookies

Question 5

Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

A. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
B. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
C. Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
D. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.

Solutions: