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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Search engine marketing
B) Search engine optimization
C) Organic marketing
D) Localized search results

2. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
B) Unless Ivan creates a location targeting ad, he won't see this information.
C) Ivan must create a Geographic Performance Report in his account.
D) Ivan must create an IP Address report, and then resolve the IP addresses to locations.

3. Which of the following statements is true about quality score?

A) Quality Score is calculated when the Google ad is created.
B) Quality Score is calculated every time your keyword matches a search query by the bid for your ad position.
C) Quality Score is calculated every time your keyword matches a search query.
D) Quality Score is calculated daily based on the ad text.

4. You and a competitor in your region are competing for ad position based on a particular keyword. Your competitor has recently stopped running their Google ads. What is likely to happen to your advertisements?

A) The conversion rate for your ad will increase.
B) The number of clicks on your ad will likely go down.
C) The quality score of your ad will decrease.
D) The number of clicks on your ad will likely go up.

5. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Open the campaign page and then choose Search Listings to edit where the ad will appear.
B) Open the ad page and then choose the Settings tab to edit where the ad will appear.
C) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
D) Open the campaign page and then choose the Settings tab to edit where the ad will appear.

Solutions: