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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A business wants to send personalized emails to leads based on their recent activities.
What should be implemented?

A. Engagement Streams with Smart Campaign triggers
B. Batch campaigns with static lists
C. Manual segmentation of leads
D. Dynamic content in batch emails

Question 2

A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A. Reduce the number of links and images in email assets to prevent them from being seen as spam
B. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
C. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
D. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
E. Set up DMARC reject policy to prevent unauthorized sending from the company's domain

Question 3

What is the primary metric for evaluating the performance of a landing page?

A. Time Spent on Page
B. Unique Visitors
C. Page Views
D. Conversion Rate

Question 4

Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)

A. Campaign folder hierarchy
B. Engagement Stream cadence
C. Data retention policies
D. Smart Campaign performance

Question 5

A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

A. The sales and marketing teams, to address removing prospects from the system
B. The legal team, to approve placing old prospects on Marketing Suspended
C. The sales and marketing teams, to review the emails using deliverability tools
D. The network administrator, to make changes in the DNS record

Solutions: