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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Percentage point lift, message association, favorability, and cost per click.
B) Percentage point lift, message association, and cost per click.
C) Cost per click, cost per mile, percentage point lift, and video views.
D) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

2. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
B) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
C) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
D) Buy through the reach and frequency and set a frequency of 2 every 7 days.
E) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.

3. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
B) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
C) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
D) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

4. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) Your goal is to get more conversions
B) A person clicks on an ad accidentally and closes the window before it opens
C) You are not generating at least 50 conversion events per week
D) A website can take too long to load

5. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Integrate your offline events with website conversions.
B) Deliver ads to people based on users who generate the most revenue.
C) Create custom audiences from offline events.
D) Measure cross-channel conversions.

Solutions: