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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A) Cloud Pages
B) Query Studio
C) Synchronized Data Sources.
D) Journey Builder

2. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Apply a row-based retention to each data extension as it is created, set to 12 months
B) Set inactive date to be automatically cleared after one year, but is recoverable
C) Configure the business unit data retention setting to 12 months
D) Configure the Enterprise-wide default retention to one year

3. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Building the data structure used to store audience information
B) Creating a SMS message and sending a mobile campaign
C) Classifying sends and defining parameters for email sends
D) Creating users and assigning roles which meet their job functions
E) Importing data into contacts using the Data Loader

4. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Triggered Send
B) Template-based emails
C) Suppression list
D) Automation StudioTerm
E) Data Filter

5. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?

A) Company Settings
B) Security
C) Feature Settings
D) Data management

Solutions: