Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Instant Download Salesforce : MC-201
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Explain what a Grade measures and how grading is managed - Define the capabilities of page actions - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?
- A. Dynamic list
- B. Segmentation rule
- C. Engagement studio
- D. Automation rule
By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers
- A. Opportunity records
- B. Account records
- C. Case records
- D. a Contact records
- E. Lead records
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What causes a sync from Salesforce to Marketing Cloud Account Engagement?
- A. Opening a one to one email
- B. Updating a formula field in Salesforce
- C. Updating a field on a Contact record that does not have an email address
- D. Making field changes to a Lead or Contact record
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You want to export a list of prospects, but you only need the default fields. What can you use?
- A. You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.
- B. Use the Express Export option
- C. Copy and paste the information from the Prospect table into Excel.
- D. Use the Simple Export option
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A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
- A. True
- B. False
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