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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A) A Harmonized dimension was created via a pattern over the Creative Name.
B) An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
C) A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
D) An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.

2. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A) The source file does not contain the media Buy entity
B) The file does not contain any measurements (dimension only)
C) Main entity is not mapped
D) All mapped Measurements for a given row have values equal to zero

3. An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?

A) Populate the logic within a custom measurement. No need to change Aggregation.
B) Populate the logic within a custom measurement. Set Aggregation to AVG.
C) Unmap it, as Datorama will calculate it automatically.
D) Populate the logic within a custom measurement. Set Aggregation to SUM.

4. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

A) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
B) EXTRACT(csv[campaign_name!;@',1)
C) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
D) LEFT(EXTRACT(csy['campaign_name]],~',0),3)
E) EXTRACT(csv[campaign_name'],-,0)

5. Source 3:

Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.

How can an implementation engineer fix this discrepancy?

A) Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
B) Uncheck the "Case Sensitive" checkbox in the data classification
C) Leave the "Case Sensitive" checkbox in the data classification unchecked
D) Toggle the 'Structure Compliant' OFF.

Solutions: