Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-214
Check Updated on: Sep 12, 2026
No. of Questions: 102 Questions & Answers with Exam Engine
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Triggers | 7% | - Data extension and trigger management - SOAP and REST API triggers - Event-driven automation |
| Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - MobilePush tools and functionalities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration |
| Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Journey design and best practices - Activities and decision splits - Entry sources and audience evaluation |
| Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
| Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - AI-powered personalization and prediction - Send Time Optimization - Einstein Engagement Frequency - Einstein Engagement Scoring |
| Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What user permission is required to configure SSO in social studio.
- A. full user
- B. Super user
- C. limited user
- D. custom user
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpsPass members. You can sign-up / login (it's free).
How are profiles merged In IS:
- A. Once a day
- B. Probabilistic matching
- C. Deterministic matching on matched identities
Correct Answer: C 🗳️
How much historical data is immediately available when a managed FB account is added to Social Studio?
- A. Thirty days
- B. One Year
- C. One week
- D. Six Months
Correct Answer: A 🗳️
How can Distributed Marketing messages be configured to use approval workflows?
- A. A customer support case needs to be opened to enable the functionality.
- B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
- C. Therearecurrently no approval workflows available.
- D. All DM sends need to enable the''workflow active' settingwithin the message template.
Correct Answer: B 🗳️
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Correct Answer: A 🗳️
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