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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Send SMS
B. Import Mobile Contacts and Send SMS
C. Refresh Mobile Filtered List and Outbound Send
D. Import Mobile Contacts and Outbound Send

Question 2

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office owns the marketing messaging and subscriber lists. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A. One parent business unit and a child business unit for each franchise owner.
B. One business unit.
C. One parent business unit and a child business unit shared across franchise owners.
D. One business unit with shared folders.

Question 3

Northern Trail Outfitters (NTO) wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. Within the email re-engagement campaign, if the subscriber opens or clicks a message they will be removed from the campaign.
Which solution should the consultant implement?

A. An automation within Automation Studio which leverages a Script Activities.
B. A singular omni-channel Journey utilizing Push, Social and email channels.
C. Multiple journeys focused on individual communication channels.
D. An automation in Automation Studio that imports engagement data and creates a suppression audience.

Question 4

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Google Analytics 360
B. Data Studio
C. Advertising Studio
D. Einstein Engagement Scoring

Question 5

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

A. LookupRows AMPscript function
B. Enhanced Dynamic Content Block
C. Dynamic Content Block
D. Lookup AMPscript function

Solutions: