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Instant Download CIW : 1D0-623 Questions & Answers as PDF & Test Engine
- Exam Code: 1D0-623
- Exam Name: CIW Social Media Specialist
- Updated: Sep 13, 2026
- No. of Questions: 57 Questions and Answers
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Reference: https://ciwcertified.com/courses/ciw-social-media-strategist/
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CIW 1D0-623 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Creating and Managing Social Media Campaigns | 20% | - Campaign planning and project management - Content creation, curation, and publishing - Community engagement and management |
| Developing Social Media Strategy | 20% | - Target audience identification and personas - Platform selection and channel planning - Strategy formulation and goal setting |
| Introduction to Social Media | 15% | - Types and categories of social media platforms - Role of social media in modern business - Social media fundamentals and evolution |
| Risk Management, Ethics, and Analytics | 15% | - Reputation management and crisis response - Metrics, analytics, reporting, and optimization - Legal compliance, privacy, and ethics |
| Social Media Advertising and Promotion | 15% | - Budgeting, targeting, and optimization - Integrating organic and paid strategies - Paid advertising across major platforms |
| Using Social Media in Business | 15% | - Business objectives and social media alignment - SWOT analysis and business assessment - Organizational roles and responsibilities |
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