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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign did not have labels associated with it.
B) The campaign status was set to Idle.
C) The IDs Delivered section was not configured.
D) The campaign did not have a set end date.
E) The campaign priority was not set.

2. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 3
B) 6
C) 4
D) 8

3. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Uses a transparent 1x1 image pixel
B) Only data on users that are seen on a go-forward basis is sent.
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
E) Audience data on past users is sent.

4. What is a BlueKai Mobile Statistical ID?

A) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
C) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
D) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
E) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

5. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) User data API
B) Asynchronous javascript tag
C) Mobile direct ingest
D) Image pixel

Solutions: